Becoming a highly successful salesperson is nearly always the result of the application of certain success principles that only a few have learned to apply consistently. By applying the sales principles set forth in the book, you can become one of America's most successful salespeople.

IN THIS BOOK YOU WILL LEARN HOW TO:

  • Build the foundation successful sales programs require
  • Provide to customers both good feelings and solutions to their problems
  • Adopt "activity based" goals that get results
  • Sell value rather than price
  • Apply the most powerful principles in sales
  • Put yourself in the client's shoes
  • Accomplish more in your work day
  • Become a pro who knows the business
  • Program yourself to win